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JetBlue had its first flight from New York to Los Angeles yesterday, and the airline has packed its BetaBlue plane full of well-known YouTube personalities and bloggers to market its new air route. BetaBlue is the company’s only plane with wireless Internet access.
I think it’s a creative marketing strategy to give famous bloggers and YouTube video producers a free flight in exchange for buzz on the Internet that is likely to quickly reach hundreds of thousands of potential new customers. Nowadays, no medium gets the word out as fast as the Internet. It also shows that businesses rely more heavily on the web when it comes to marketing. It’s no secret that the advertising dollars are migrating from the old-fashioned media to the world wide web, and this trend will only continue in the future.
The Internet is the perfect marketing tool, not only because it has paved the way for targeted advertising methods such as Google AdWords, which have made it easier to make educated advertising decisions and drive efficiency, but also because it encourages word of mouth and viral marketing like no other medium.
(via AdAge)
Today, I successfully applied for my so-called Facebook username, which is actually a vanity URL. The new URL of my Facebook profile is Facebook.com/DominikMueller.
I think it’s been a great idea of Facebook to introduce these usernames, because the actual profile URLs are very long, cryptic and impossible to type in. Other social networking sites like LinkedIn and Twitter have been using vanity URLs for a long time.
According to Facebook, you can choose a username on a first-come, first serve basis. You can apply for your personal username on Facebook.com/Username. If I’m not mistaken, it’s also possible to secure generic keywords instead of a username or your real name. For example, it should be possible to apply for terms such as Facebook.com/DomainSeller, …/TravelAgent, …/Money and so on.
If you already have applied for a username, did you get your username of choice? And what is it?
The domain name Diabulimia.com is on auction at SnapNames. (…) *Update: Domain has been sold.*
Diabulimia is a portmanteau word of diabetes and bulimia. It refers to a specific form of eating disorder in which patients having Type 1 diabetes choose to give themselves less insulin than they need, because they want to loose weight. Diabulimia is a bad disorder that can be very dangerous to its victims due to the fact that both diabetes and bulimia will harm the body of those suffering from diabulimia. For more information on diabulimia, go to http://en.wikipedia.org/wiki/Diabulimia.
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