JetBlue had its first flight from New York to Los Angeles yesterday, and the airline has packed its BetaBlue plane full of well-known YouTube personalities and bloggers to market its new air route. BetaBlue is the company’s only plane with wireless Internet access.
I think it’s a creative marketing strategy to give famous bloggers and YouTube video producers a free flight in exchange for buzz on the Internet that is likely to quickly reach hundreds of thousands of potential new customers. Nowadays, no medium gets the word out as fast as the Internet. It also shows that businesses rely more heavily on the web when it comes to marketing. It’s no secret that the advertising dollars are migrating from the old-fashioned media to the world wide web, and this trend will only continue in the future.
The Internet is the perfect marketing tool, not only because it has paved the way for targeted advertising methods such as Google AdWords, which have made it easier to make educated advertising decisions and drive efficiency, but also because it encourages word of mouth and viral marketing like no other medium.
(via AdAge)
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