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Forbes released the new list of America’s most expensive ZIP codes, which the company compiled by looking at the median sales prices of homes in those areas. From a domainer’s perspective, it is interesting to note that Marchex (NASDAQ: MCHX) does not own many of those ZIP codes, although Marchex is the owner of MyZip.net and holds a respectable portfolio of ZIP code domain names.
The top spot on the list goes to 33109, which is Fisher Island, Florida. There, the median sales price of a home was $3.85 million. The domain 33109.com is owned by Blue Marble Partners; it has been developed into a mini-site.
Number two on the list is 07620: Alpine, New Jersey. 07620.com is owned by Namesonic; there is a web page under the domain but I wouldn’t go as far as saying it has been developed into a full website or online business. Namesonic is also the owner of other ZIP codes on the Forbes list, namely 11765.com (#3 - Mill Neck, New York), 92657.com (#4 - Newpoart Cost, California), 94027.com (#6 - Atherton, Calif.), 93108.com (#7 - Santa Barbara, California), and 92067.com (#9 - Rancho Santa Fe, Calif.). Namesonic uses the same template for all of its ZIP code domain names.
11976(.com), which is listed as the number 5 ZIP code and belongs to Water Mill, NY, is owned by a registrant from an Asian country.
11975(.com), number 8, Wainscott, NY, has been registered through Network Solutions with domain privacy on, but according to the nameservers (ULTSEARCH.COM), the domain belongs to Marchex. Finally, number 10 on the Forbes list of America’s most expensive ZIP codes might just be the most famous area code: It’s the ZIP code of Beverly Hills, CA: 90210(.com). This domain is owned by Marchex. It too belonged to the Ultimate Search portfolio of Yun Ye, which Marchex acquired for about $164 million in 2004.
Looking at the domains and their owners, I think Namesonic’s portfolio would be a nice acquisition target for Marchex. MCHX has a very advanced traffic monetization and content network in place that could probably make the most out of these geocentric domains.
Either way, not one of the domains has been turned into a fully operating website, so there is still lots of potential for the development of ZIP code domain names. Marchex’s template looks best and their names have been integrated into their large network, but the company still has a long way to go in terms of the monetization of the targeted local traffic it receives.
As I’ve said earlier, the potential of the local Internet is huge, the only question is, which company will be the first to unlock that potential?
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