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TechCrunch reports that Jerry Seinfeld won’t be appearing in the commercials of Microsoft’s $300 million ad campaign anymore. MSFT employees close to the matter said it has always been the plan to have Seinfeld appear in the first TV commercials for the Microsoft Windows Vista campaign only.
You will remember me saying that I didn’t like the first commercial at all. But I did like the second one. It was way funnier and worked better for me on several levels; I liked the part of both Jerry Seinfeld and Bill Gates. And the “connecting with others” theme was communicated better, in my opinion. Knowing that Seinfeld won’t be appearing in the coming TV ads, I’m candidly awaiting what Crispin Porter + Bogusky will have in store for us now. The ad agency is well-known for its weird marketing campaigns, which, by the way, have not worked for all of its clients in the past. I’m still not 100% convinced, but maybe Microsoft’s $300M budget hasn’t gone to waste after all.
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