Everybody pays, and Sony Pictures wisely paid for a generic and yet brandable domain name. Namely, Sony is using the domain EverybodyPays.com to promote its action-thriller movie The International, which is set to be released in 2009. I don’t know why they chose this particular domain name, but I definitely like it. Maybe Sony doesn’t use TheInternational.com because that domain is owned by a golf club…
Anyway, EverybodyPays.com is a good domain name for Sony’s marketing campaign because it is generic, easy to remember and it already implies some of the movie’s sensational action. It is easy to recall for those who see it at the end of the movie trailer and commercials. Secondly, it makes absolute sense for the story. Well-done.
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