Comments on: Jerry Seinfeld helps Microsoft waste $300 million http://www.dmueller.com/2008/09/05/online-marketing/jerry-seinfeld-helps-microsoft-waste-300-million/ Dominik's blog about domain names, web search, online marketing and economics. Mon, 30 Nov 2009 04:24:28 +0100 http://wordpress.org/?v=2.8.2 hourly 1 By: web2domain http://www.dmueller.com/2008/09/05/online-marketing/jerry-seinfeld-helps-microsoft-waste-300-million/comment-page-1/#comment-4120 web2domain Sun, 07 Dec 2008 11:56:39 +0000 http://www.dmueller.com/?p=506#comment-4120 Once again Microsoft is trying to be hip like Apple but failing, that is the point of this commercial. Once again Microsoft is trying to be hip like Apple but failing, that is the point of this commercial.

]]> By: No more Seinfeld in Microsoft Commercials | Dominik Mueller http://www.dmueller.com/2008/09/05/online-marketing/jerry-seinfeld-helps-microsoft-waste-300-million/comment-page-1/#comment-3974 No more Seinfeld in Microsoft Commercials | Dominik Mueller Thu, 18 Sep 2008 17:59:49 +0000 http://www.dmueller.com/?p=506#comment-3974 [...] will remember me saying that I didn’t like the first commercial at all. But I did like the second one. It was way funnier and worked better for me on several levels; I [...] [...] will remember me saying that I didn’t like the first commercial at all. But I did like the second one. It was way funnier and worked better for me on several levels; I [...]

]]> By: David Blomstrom http://www.dmueller.com/2008/09/05/online-marketing/jerry-seinfeld-helps-microsoft-waste-300-million/comment-page-1/#comment-3958 David Blomstrom Sat, 06 Sep 2008 10:18:25 +0000 http://www.dmueller.com/?p=506#comment-3958 Yes, people are discussing the ad...just as people discussed Hurricane Katrina. If the ad is to be redeemed by subsequent ads, they'd better be damned good. The first ad makes me question Bill Gates' sanity. Actually, I've questioned his sanity for years; the ad just raises the stakes - Bill Gates is a certifiable KOOK. Learn more about the world's richest fruit cake via my "knol" Bill Gates: A Critical Biography. Yes, people are discussing the ad…just as people discussed Hurricane Katrina. If the ad is to be redeemed by subsequent ads, they’d better be damned good.

The first ad makes me question Bill Gates’ sanity. Actually, I’ve questioned his sanity for years; the ad just raises the stakes – Bill Gates is a certifiable KOOK.

Learn more about the world’s richest fruit cake via my “knol” Bill Gates: A Critical Biography.

]]> By: Dominik Mueller http://www.dmueller.com/2008/09/05/online-marketing/jerry-seinfeld-helps-microsoft-waste-300-million/comment-page-1/#comment-3957 Dominik Mueller Sat, 06 Sep 2008 10:08:58 +0000 http://www.dmueller.com/?p=506#comment-3957 Thanks for your comments, Merlin. I hadn't thought about Surface, but that's quite possible, yes. Microsoft Surface and the Touch Wall are really something I'm looking forward to because it's finally something new from Microsoft. Regarding the commercial and Microsoft's ad spendings, don't get me wrong, I haven't been thinking domain names only. I was simply thinking how many different things you could have done with that kind of money. I'm sure everybody here knows that a large corporation like MSFT must spend money on TV marketing and branding. But having seen the first commercial I only hope the campaign's future commercials will be better, because otherwise I keep at thinking the money has not been spent wisely. I liked the funny "Last Day at Microsoft" Bill Gates video: <embed src="http://images.video.msn.com/flash/soapbox1_1.swf" quality="high" width="432" height="364" base="http://images.video.msn.com" type="application/x-shockwave-flash" allowFullScreen="true" allowScriptAccess="always" pluginspage="http://macromedia.com/go/getflashplayer" flashvars="c=v&v=be9075bb-df0a-41c9-8d86-7ded46627e26&ifs=true&fr=msnvideo&mkt=en-US&brand="></embed><br /><a href="http://video.msn.com/video.aspx?vid=be9075bb-df0a-41c9-8d86-7ded46627e26" target="_new" title="Bill Gates' Last Day - CES Clip" rel="nofollow">Video: Bill Gates' Last Day - CES Clip</a> http://video.msn.com/video.aspx?vid=be9075bb-df0a-41c9-8d86-7ded46627e26 This time around the make fun of Bill Gates strategy just didn't work for me. Thanks for your comments, Merlin.

I hadn’t thought about Surface, but that’s quite possible, yes. Microsoft Surface and the Touch Wall are really something I’m looking forward to because it’s finally something new from Microsoft.

Regarding the commercial and Microsoft’s ad spendings, don’t get me wrong, I haven’t been thinking domain names only. I was simply thinking how many different things you could have done with that kind of money. I’m sure everybody here knows that a large corporation like MSFT must spend money on TV marketing and branding. But having seen the first commercial I only hope the campaign’s future commercials will be better, because otherwise I keep at thinking the money has not been spent wisely.

I liked the funny “Last Day at Microsoft” Bill Gates video:


Video: Bill Gates' Last Day – CES Clip

http://video.msn.com/video.aspx?vid=be9075bb-df0a-41c9-8d86-7ded46627e26

This time around the make fun of Bill Gates strategy just didn’t work for me.

]]> By: Merlin Kauffman http://www.dmueller.com/2008/09/05/online-marketing/jerry-seinfeld-helps-microsoft-waste-300-million/comment-page-1/#comment-3956 Merlin Kauffman Sat, 06 Sep 2008 09:32:52 +0000 http://www.dmueller.com/?p=506#comment-3956 By the way, I forgot to mention in my last comment, I believe that this commercial is paving the road for their grand launch of Microsoft Surface technology (www.Surface.com) - which, by the way, they obviously had the intelligence to see the domain name's value in their marketing and branding efforts. ;) By the way, I forgot to mention in my last comment, I believe that this commercial is paving the road for their grand launch of Microsoft Surface technology (www.Surface.com) – which, by the way, they obviously had the intelligence to see the domain name’s value in their marketing and branding efforts. ;)

]]> By: Merlin Kauffman http://www.dmueller.com/2008/09/05/online-marketing/jerry-seinfeld-helps-microsoft-waste-300-million/comment-page-1/#comment-3955 Merlin Kauffman Sat, 06 Sep 2008 09:30:28 +0000 http://www.dmueller.com/?p=506#comment-3955 How else do you guys expect Microsoft to acquire more customers and/or maintain their "image" (Bill Gates)? The reality is, they're NOT going to sell people on Windows or their other product lines through buying traffic from search engines, or owning targeted domain names. They're big business trying to maintain their own corporate identity - they don't need domain names. They're trying to REACH to potential consumers and retain existing customers through psychologically influential mediums such as television, which is highly effective for mind share. I'm personally a hardcore Apple user, however, I think it is refreshing and pretty cool to be able to see Bill Gates interacting with Jerry Seinfeld for 1 minute (even if Jerry's humor in this commercial IS dry). My 2 cents. :) How else do you guys expect Microsoft to acquire more customers and/or maintain their “image” (Bill Gates)?

The reality is, they’re NOT going to sell people on Windows or their other product lines through buying traffic from search engines, or owning targeted domain names. They’re big business trying to maintain their own corporate identity – they don’t need domain names.

They’re trying to REACH to potential consumers and retain existing customers through psychologically influential mediums such as television, which is highly effective for mind share.

I’m personally a hardcore Apple user, however, I think it is refreshing and pretty cool to be able to see Bill Gates interacting with Jerry Seinfeld for 1 minute (even if Jerry’s humor in this commercial IS dry).

My 2 cents. :)

]]> By: Dominik Mueller http://www.dmueller.com/2008/09/05/online-marketing/jerry-seinfeld-helps-microsoft-waste-300-million/comment-page-1/#comment-3953 Dominik Mueller Fri, 05 Sep 2008 20:44:18 +0000 http://www.dmueller.com/?p=506#comment-3953 Art, you're right about that, of course. So far I'm not getting their new marketing campaign, but it's quite possible their upcoming ads will shed more light on this (hopefully). Still, $300 million is A LOT of money, especially when taking a big risk with an ad like that - even for an industry giant like Microsoft. Had the commercial been better I'd probably be thinking differently... Art, you’re right about that, of course. So far I’m not getting their new marketing campaign, but it’s quite possible their upcoming ads will shed more light on this (hopefully).

Still, $300 million is A LOT of money, especially when taking a big risk with an ad like that – even for an industry giant like Microsoft. Had the commercial been better I’d probably be thinking differently…

]]> By: Art http://www.dmueller.com/2008/09/05/online-marketing/jerry-seinfeld-helps-microsoft-waste-300-million/comment-page-1/#comment-3951 Art Fri, 05 Sep 2008 16:39:48 +0000 http://www.dmueller.com/?p=506#comment-3951 They can afford to make mistakes, and i am not a fan of commercial too. Falls flat. But .... its branding, not immediate results, will see how it turns out. They can afford to make mistakes, and i am not a fan of commercial too. Falls flat. But …. its branding, not immediate results, will see how it turns out.

]]> By: stevie http://www.dmueller.com/2008/09/05/online-marketing/jerry-seinfeld-helps-microsoft-waste-300-million/comment-page-1/#comment-3950 stevie Fri, 05 Sep 2008 16:37:27 +0000 http://www.dmueller.com/?p=506#comment-3950 300 million, Just think of all the good names you can buy with that, that would almost buy you Business.com 300 $1,000,000 names :) What a waste. 300 million,

Just think of all the good names you can buy with that,

that would almost buy you Business.com

300 $1,000,000 names :)

What a waste.

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