If you're new here, you may want to subscribe to my RSS feed. While at it, why not follow me on Twitter, too? Thanks for visiting!

Moniker’s TRAFFIC East 2008 live auction took in just under $2,600,000 yesterday. I didn’t really expect a better outcome, although I had hoped for more, of course. But before drawing any conclusions let’s first look at the domains that were sold. The domain sales data are courtesy of DomainNameNews.com, who did a great job live blogging the event yesterday. All prices are in US$.

gasprices.com - 225000
InsuranceRates.com - 225000
rainbow.com - 170000
Athlete.com - 122000
ow.com - 120000
ringtones.org - 120000

Track.com - 92500
ComputerParts.com - 80000
Grass.com - 70000
SexShows.com - 55000
FilmMaking.com - 55000
Susan.com - 50000
Asia.net - 50000

Anger.com - 49000
postalcodes.com - 45500
maybe.com - 40000
FootballScores.com - 37500
SpecialOffer.com - 35000
UsedLamborghinis.com - 35000
usedguitars.com - 35000
sagittarius.com - 33500
blueray.com - 30000
floortiles.com - 30000
BassGuitar.com - 30000
piano.net - 29000
CLOSINGS.COM - 25000
boxingnews.com - 25000
typo.com - 25000
Conglomerate.com - 20000
engraved.com - 19000
LabSupplies.com - 18000
mortgage.mobi - 18000
exerciseballs.com - 17500
drugs.mobi - 17500
TVschedule.com - 17000
FreeTrailer.com - 17000
ENDORSEMENT.COM - 16500
INVESTMENTPLANNER.COM - 16000
CarCenter.com - 16000
Management.net - 15000
refinancerates.com - 12500
underconstruction.com - 12500
onlinecounseling.com - 12500
patti.com - 12000
influential.com - 12000
wwb.com - 12000
language.org - 12000
honey.net - 12000
MufflerShop.com - 11000
sales.mobi - 10500
celluliteremoval.com - 10000
men.mobi - 10000
films.mobi - 10000
escort.mobi - 10000
virgins.net - 10000

Migrate.com - 9500
BathSupplies.com - 9500
computers.mobi - 9500
airlines.mobi - 9500
Assorted.com - 9500
FreeCosmetics.com - 9500
michigan.info - 9250
EmploymentAds.com - 9000
TheaterReviews.com - 9000
CivilClaims.com - 8500
records.mobi - 8500
MetricConversion.com - 8250
physicians.info - 8000
honorroll.com - 7500
Flossing.com - 7000
hospitalization.com - 7000
LuxuryEstate.com - 6500
boats.mobi - 6000
BusStations.com - 6000
stockmutualfunds.com - 6000
thea.com & thea.net - 6000
WebClass.com - 5500
XmasList.com - 5000
scraper.com - 5000
rabid.com - 5000
forsale.mobi - 5000
show.mobi - 5000
airports.info - 5000
primebeef.com - 5000
ElectronicPestControl.com - 5000
garden.info - 5000
Boot.net - 5000

exerciseclothing.com - 4500
medicalsupplystores.com - 4000
badcreditloans.org - 4000
UniformServices.com - 3500
CemeteryLots.com - 3500
thankyougiftbaskets.com - 3000
burningdvds.com - 3000
religion.mobi - 3000
airforcebase.com - 3000
GraphicsSoftware.com - 2500
coconuttrees.com - 2500
bestmattresses.com - 2500
optimize.net - 2500
greeksculptures.com - 2000
armtattoos.com - 1500
slangwords.com - 1500
campfiresongs.com - 1200
HighDefinitionProgramming.com - 1000

If you’d like to see the complete list with all the domains that were not sold, please click through to DomainNameNews.com (link opens in new window).

Of the 249 domains in the auction, 105 (42.17%) were sold. But there was no seven-figure domain sale and there were only 6 sales in the low six-figure range. The average sale price of those 6 domains was $163,667, which is low compared to the past auctions’ top sales.

In the range between $10,000 and $99,999, 49 domains were sold at an average of $27,214. This is also at the lower end of the spectrum.

Then there were 50 domains sold at prices in the $1,000 to $9,999 range: They sold at an average of $5,474, which I think is not bad.

If you look at the sales data above you will see that the higher-priced domains clearly suffered as opposed to the lower-priced domains which sold quite well. There are, as always, various factors at play, but I think that the slowdown in the economy in combination with high reserve prices are the main reason why we didn’t see many sales this time. Most people at the auction apparently didn’t want to afford a high-priced domain in today’s market, so they opted for low-priced domains instead.

As said earlier, I didn’t expect a much better outcome. I wasn’t surprised that none of the top-dollar domain names changed hands, either.

All domains that were not sold will now go into the silent online auction, where you can still place bids on them. I don’t think this will add much to the bottom line. But as a buyer you might be able to find some bargains.