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About two weeks after the initial announcement, Sedo’s America.com domain auction started today. The auction will be open through May 29, 2008. Bidding is already at $1,050,000 and the reserve price has not yet been met. The Boston Globe dared to pose the question whether America.com could top the estimated $12 million record price of Sex.com. I don’t know what’s going on behind the scenes and whether or not the brokers involved invited corporate buyers to place bids on this premium geographic domain. Sure, a price above $10 million is possible, but it will be difficult to achieve unless there is more than one well-funded end user bidding on the domain.
Please note that you must be a certified bidder in order to participate in this auction. Sedo launched a new buyer certification program this week after it had received lots of complaints from domain sellers about sales and transactions that had not been completed. The new certification process might also have been a reaction to the widely reported Pizza.com multi-million-dollar auction in particular, which has been pending for almost two months now.
I sure hope America.com will receive lots of bids and, more importantly, that the domain sale will go through if the reserve price will be exceeded.
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