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Today Sedo successfully brokered the sale of Pizza.com for $2.6 million. I do not yet know who the buyer is, but I hope that it is an end user, because that is what our industry needs most: more corporate buyers.

Pizza.com has great value for big companies such as Pizza Hut: It is a generic domain with inarguably lots of type-in traffic and branding and marketing potential (it would make a great URL in TV ads).

By the way, inspired by this domain’s sale price Pizza.info has now been put up for sale at Sedo as well. Bidding is currently at $1,050.