http://www.dmueller.com/2008/03/14/online-marketing/google-lets-advertisers-opt-out-of-domain-parking/ Dominik's blog about domain names, web search, online marketing and economics. Thu, 20 Nov 2008 09:51:15 +0000 http://wordpress.org/?v=2.6.3 http://www.dmueller.com/2008/03/14/online-marketing/google-lets-advertisers-opt-out-of-domain-parking/#comment-3493 Brad Fri, 14 Mar 2008 02:50:36 +0000 http://www.dmueller.com/2008/03/14/search-engines/google-lets-advertisers-opt-out-of-domain-parking/#comment-3493 Interesting post - I manage a number of search campaigns and have seen parking traffic perform well in some verticals and less-so in others. Since Google is giving advertisers the ability to see conversions by channel - including parked pages, error pages, forums, social networks, etc. - those with the best converting traffic will gain as the other channels will be paused. In some cases direct-navigation traffic converts quite well (especially generic direct-nav), but since the domain syndication feed is aggregated into one metric, the end result is going to depend on how a given ad performs in that channel. So, while this might hurt parking revenues in the short-run, it gives parking companies a further incentive to improve their traffic quality as the industry matures. Interesting post - I manage a number of search campaigns and have seen parking traffic perform well in some verticals and less-so in others. Since Google is giving advertisers the ability to see conversions by channel - including parked pages, error pages, forums, social networks, etc. - those with the best converting traffic will gain as the other channels will be paused. In some cases direct-navigation traffic converts quite well (especially generic direct-nav), but since the domain syndication feed is aggregated into one metric, the end result is going to depend on how a given ad performs in that channel. So, while this might hurt parking revenues in the short-run, it gives parking companies a further incentive to improve their traffic quality as the industry matures.

]]> http://www.dmueller.com/2008/03/14/online-marketing/google-lets-advertisers-opt-out-of-domain-parking/#comment-3486 Damir Fri, 14 Mar 2008 00:27:41 +0000 http://www.dmueller.com/2008/03/14/search-engines/google-lets-advertisers-opt-out-of-domain-parking/#comment-3486 GREAT article and very informative. GREAT article and very informative.

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