Comments on: Google AdWords “Automatic Matching” Beta http://www.dmueller.com/2008/02/26/online-marketing/google-adwords-automatic-matching-beta/ Dominik's blog about domain names, web search, online marketing and economics. Thu, 20 Nov 2008 07:47:30 +0000 http://wordpress.org/?v=2.6.3 By: Tim Jacobsen http://www.dmueller.com/2008/02/26/online-marketing/google-adwords-automatic-matching-beta/#comment-3373 Tim Jacobsen Tue, 26 Feb 2008 19:54:46 +0000 http://www.dmueller.com/2008/02/26/search-engines/google-adwords-automatic-matching-beta/#comment-3373 This is interesting because we just discovered this morning that this was happening with our account. We were a bit baffled until I read your article. A search for "luggage" would display a text ad from an ad group that did not have the keyword "luggage" associated with it. For those of us (advertisers) with large campaigns that are highly organized and thoroughly tracked and maintained, this creates problems. This surprises me because it takes a step away from relevancy...which seems to go against Google's ultimate goal. This is interesting because we just discovered this morning that this was happening with our account. We were a bit baffled until I read your article.

A search for “luggage” would display a text ad from an ad group that did not have the keyword “luggage” associated with it.

For those of us (advertisers) with large campaigns that are highly organized and thoroughly tracked and maintained, this creates problems. This surprises me because it takes a step away from relevancy…which seems to go against Google’s ultimate goal.

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