Archive for February, 2008

DataRecovery.com sold for $1.7 million

ESS Data Recovery, Inc. yesterday announced the purchase of the generic domain DataRecovery.com. ESS Data Recovery paid $1.7 million for the domain name, which makes this the highest reported domain sale of the year. The company will forward it to its existing, established website. It said it had bought the domain to set itself apart from the growing number of new data recovery companies and to attract more customers through the domain’s direct navigation traffic and generic nature:

“Our existing customers know that we’re a leader in the extremely competitive data recovery industry because we provide a better service than our competition. It’s fitting to have a domain name that reflects that,” said Ben Carmitchel, the company’s president. “Our existing clients and new clients alike will benefit from easily finding our website when checking on the status of their case, researching information about data recovery, or referring us to a friend.”

It is good to see more companies understand the value of a generic domain name, and the fact that they submit press releases to promote their domain purchases will further add to the growth of the high-end domain market. This is a testbook example of efficient use of a generic domain to support an existing business.

Citysearch partners with Marchex

Marchex, Inc.InterActiveCorp’s Citysearch has partnered with Marchex to bring its local business listings and reviews to Marchex’s growing network of about 150,000 local websites. Citysearch will provide Marchex with local content, including paid business listings, user-generated reviews and videos. This is a win-win for both companies as Marchex will get more content for its geographic domain names and Citysearch will get click-through visits from Marchex’s sites as well as new advertising clients.

Citysearch has recently made similar deals with AOL and Local.com.

“Our strategy is to have a select group of partners who will bring to our advertisers qualified eyeballs,” said Citysearch CEO Jay Herratti. The arrangement with Marchex is a way for Citysearch to reach a “hyper local” audience for its advertisers, and make Marchex destinations, “more content rich,” he added.

Continue reading ‘Citysearch partners with Marchex’

Available Domains #1

Here is a list of 6 mostly health-related keyword domain names I came across today and that have been available for registration as of the time of this post. I’m going to post more available domains lists at irregular intervals in the future. Enjoy:

Continue reading ‘Available Domains #1′

Better Targeting through Local Newspapers

According to this AdvertisingAge article, New York-based Interpublic Group has developed a new analytical tool that lets advertisers buy print ads at a sub-ZIP code level for better targeting of consumers. The tool allows the company’s clients - including Home Depot, Sears and Bridgestone - to focus on smaller metropolitan areas through a combination of “newspaper zoned editions, preprint inserts, direct mail, shoppers and other publications” instead of having to buy ads in large nation-wide newspapers.

Might that potentially be more bad news for slumping newspapers, a mass medium that has traditionally benefited from the adage that advertisers know half their ad buys are wasted, just not which half?

Not so, said [NSA Media Chief Development Officer] Mr. Desens. He cited the case of a mid-sized local restaurant chain that might not be able to afford to regularly blanket an entire metro area with ads. “If you’ve got eight locations, you now have the capability to advertise in just these eight neighborhoods,” he said, suggesting marketers would then advertise more. “But there may be a proportion of big clients who say, ‘I can now be more efficient so I can put some of the money back in my pocket.’”

The AdAge article lets this tool look like a great breakthrough in marketing, but isn’t it what has been possible on the Internet for a long time? Sure, this new tool can save companies money by assisting them with their newspaper ad placements… But take a look at Seattle-based Marchex (NASDAQ: MCHX) or at other media companies currently exploring the vast possibilities of local content networks and local search. The Internet has made it easier than ever before to only target consumers in a very specific area anywhere in the world. In addition, it’s even possible to only display ads that these consumers are more likely to be interested in seeing by taking into account their past purchases, user account settings as well as the age, sex and job of every single user of that particular service.

Local content and search will be huge on the Internet in a very short time and it will help advertisers to place ads more efficiently. Take geographic domain names as another example, if you will. A developed geo-domain such as NewYork.info, Lowell.com or Houston.com receives lots of targeted type-ins every day in addition to visits from search engines and external links. Each of these domain names potentially is a local newspaper!

Interpublic Group’s analytical tool might be a useful invention that will come in handy for advertisers buying newspaper ads, but it doesn’t change anything of the fact that the advertising dollars are migrating from the traditional media to the Internet and it will certainly not save newspapers that cannot successfully handle the shift from offline to online. Wise advertisers will spend more of their advertising budgets on targeted online ads sooner than later.

Quoted: Craig Mundie

Craig Mundie, Chief Research and Strategy Officer at Microsoft, on Google’s success and its “dependance on Microsoft”:

If we didn’t succeed at the PC, they wouldn’t have a business.

Microsoft didn’t really invent the PC and they aren’t the only company offering an operating system, but it’s always interesting to look at things from a different perspective, isn’t it?

Domain Name Television Sites

There are a couple of new websites online where you can watch videos about the domain name industry. They are:

DomainerTV.com

and

DNTV.tv.

DomainerTV.com is the site of domainers Warren and Marcia Lynn Walker, and DNTV is the new site of domainer Page Howe. Video sites and Vlogs have been the next logical step after the emergence of domain blogs last year, I think. There aren’t many videos on those sites yet, but I’m sure the operators will put some informative domain-related videos and reports online soon.

Below you can watch a video of the BIDO.com launch party in Las Vegas, courtesy of DomainerTV.com:

Here’s another video I found via Sahar’s blog today. It’s a video interview from ParkQuick.com with Sedo’s Matt Bentley on the subject of domain parking:

The second part of this interview can be found here.

Google AdWords “Automatic Matching” Beta

GoogleA handful of Google AdWords users are currently testing the beta version of a new AdWords feature called “automatic matching”. This new feature shall help the advertisers to use their full budget by also targeting keywords suggested by Google’s system. This is how it works:

If an advertiser hasn’t made use of his full budget, let’s say he used only half of his pay-per-click advertising budget, Google automatically detects other keywords the advertiser hasn’t put on his keyword list and then adds them to the list in order to bring the ad to the attention of a larger audience. This is still a very early beta version, as far as I know, and AdWords users can opt out if they want.

“Automatic matching” sounds like a good function for advertisers who don’t have much experience in search engine marketing, because it can assist them with choosing targeted keywords that will expand the reach of their ads. However, it is debatable whether Google should be allowed to automatically modify a user’s keyword list. That’s why I think Google should keep the opt out option in the AdWords accounts if it decides to launch ”automatic matching” in the future. I hope the beta results will be good and Google will decide to launch it, though, as this certainly has the potential to increase the efficiency of your AdWords campaigns even if you don’t stay on top of your campaigns, changes in click prices and search volume of certain keywords 24/7.

DNN: Class Action Suit Against Network Solutions and ICANN

Domain Name News reports that a class action suit against domain registrar Network Solutions and ICANN is underway:

According to a press release from the law firm Kabateck Brown Kellner, a federal class action lawsuit has been filed in U.S. District Court, Central District of California against domain name registrar Network Solutions and ICANN. The suit clam that the NSI has forced customers into buying domains from the company rather than through potentially cheaper avenues, in effect netting the company millions of dollars.

Continue reading here.

TRAFFIC West 2008 Live Auction Results

T.R.A.F.F.I.C. West 2008 

Here’s a list of the domains that were sold at the T.R.A.F.F.I.C. West 2008 live domain auction in Las Vegas yesterday (courtesy of TheDomains.com):

$4,000 Condoms.info
$5,000 ComedyClubs.net
$6,000 heartworms.com
$6,000 YouPhone.com/Uphone.com
$7,000 DUI.mobi
$7,000 Score.mobi
$7,000 FlatscreenTelevisions.com
$7,000 bail.org
$8,000 rvj.com
$8,000 FlatFeet.com
$8,500 odds.net
$9,750 Lottery.mobi
$10,000 dillpickles.com
$10,000 Doctor.mobi
$10,500 Naked.mobi
$11,000 GovernmentServices.com
$11,000 ConsultingFirms.com
$12,000 NewYorkCheesecake.com
$12,000 alaskankingcrab.com
$12,000 Banks.mobi
$14,000 kosherrestaurants.com
$15,000 lunatic.com
$15,000 vegasdiscounts.com
$15,000 WorldPhones.com
$15,000 GreenVehicles.com
$15,000 Palmreader.com
$15,000 Kitchenettes.com
$16,000 USEDSNOWMOBILES.COM
$16,000 Hollywood.mobi
$17,000 DrugCard.com/.net/.org
$17,000 PortableGPS.com
$17,000 AirplaneCharters.com
$17,000 Broadway.mobi
$17,000 Computer.us
$17,500 GreenCard.org
$17,500 ChocolateChips.com
$17,500 OnlineFinancing.com
$17,500 repossessedhomes.com
$17,500 Preacher.com
$17,700 deductions.com
$18,000 PersonalityTests.com
$18,500 CollectorPlates.com
$20,000 Vegas.mobi
$20,000 Swimming.net
$20,000 lifesaver.com
$20,000 WoodCabinets.com
$20,000 Shows.mobi
$22,500 BusinessConsultants.com
$25,000 OklahomaRealEstate.com
$25,000 FreeMovieDownload.com
$26,000 Property.mobi
$27,500 HealthStore.com
$29,500 Faithful.com
$30,000 AntiDepressant.com
$30,000 OfficeManager.com
$30,000 Jewellers.com
$34,500 LearningToys.com
$35,000 vet.net
$35,000 formals.com
$35,000 pinup.com
$36,000 DiscountStores.com
$37,500 CheddarCheese.com
$45,000 Invest.net
$45,000 Gags.com
$52,500 Baseball.net
$55,000 Organ.com
$60,000 Tickets.mobi
$62,500 WeddingVows.com
$70,000 Hoax.com
$77,500 Cotton.com
$80,000 Skinny.com
$80,000 GoldDigger.com/GoldDiggers.com
$85,000 Niche.com
$92,500 SearchEngines.com
$100,000 Husband.com
$110,000 PenisEnlargment.com/PenisSize.com/PenisSizes.com
$110,000 GarageSales.com
$110,000 Autoclassifieds.com
$110,000 Porn.mobi
$200,000 CPC.com
$300,000 DVDs.com
$460,000 Meds.com
$850,000 SkiResorts.com

These 83 domain names were sold for a total of almost $4.25 million. The average sale price was $51,180. There were some very high-quality domains in the auction that did not sell, because the reserve prices were not met. The domains which haven’t been sold yet will go into the silent online domain auction, which is set to continue for some days. The full list of the sold domains as well as the domains that didn’t sell can be found at TheDomains.com.

4-Letter Speculation

I’ve read an interesting article on the rise in LLLL.com prices on Elliot’s blog today. Prices of four-letter domains have indeed gone up faster than the values of most other domain names during the past few weeks. Reece of 4 Letter Noob observed that the minimum wholesale price for LLLL.com domain names rose by 10% between February 01-08, 2008 (the median sale price was up 13%). That’s just for the first week of February. I’m sure prices have climbed quite a bit further since then already.

I wrote about four-letter .com domains being a good investment opportunity in January 2008 and August 2007 myself, but now I find it hard to say that LLLL.com domains still are a safe investment due to the fact that buyers have driven the prices sky-high. Normally, this alone wouldn’t be a bad sign, but one must not forget that at least 90% of all LLLL.com transactions are sales between domain speculators and not end-user sales (the speculator/end-user ratio might be even higher).

So, a justified question arises: Do we have a LLLL bubble now?

There are both pro and contra arguments. I would say, however, that the situation looks more and more like a market anomaly. The price rise has been too high and even outperformed the best expectations I had had last year. Although it is no question that there is value in LLLL domains, I don’t think the rate at which four-letter domain prices rise is still justified. This would require a situation in the market for these domains that is far different from the situation before, but that’s not the case. The market for LLLL domains is almost the same with the sole difference that there are now hundreds of domain speculators buying these domains, because they can be bought for cheap compared to other types of domain names such as LLL domains and generics.

What we have is the buying and selling between domainers. So far, one domainer has just sold his LLLL domains to another domain investor who then resold those domains at a higher price to yet another investor. But prices cannot continue to rise in this reseller market forever. At one point there must be an end-user who buys the domain at its fair market value. If there is no end-user for a domain at the end of this resale chain, somebody is left holding the bag.

That’s why I believe we might see a market correction soon. Prices will start to fall when some of the bigger LLLL portfolio owners finally decide to sell their domains, until the rate of value appreciation gets back to normal. The value of four-letter domains in general will continue to rise in the long term. The rise in price would then be slower than it is today, though.

I don’t want to rant about LLLL domains and there are several reasons why they’re valuable: They’re short, easy to remember, brandable, possible acronyms, stock symbols and they’re rare. Still, LLLL.com prices look inflated to me increasingly often. At least if you look at them as a short-term investment. Therefore, they’re a much riskier investment than they used to be about two or three months ago, in my opinion. I still believe that 4-/5-figure average sale prices for good LLLL.com domains are very well possible in a few years, just not in a few months as the current value appreciation and ongoing high demand would suggest.

Anyway, the opinion expressed above is only my gut feeling. Nobody can say for sure what is about to happen and how long this steep price rise will continue. I would be interested in your opinions, though, as this is certainly a controversial topic that deserves discussion.