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Domain aftermarket Sedo has released its Domain Market Study for the year 2007. The report says that Sedo sold a total of more than $72 million worth of domain names in 2007, which is a 60% increase from 2006. I’m sure the introduction of Sedo’s new auction system as well as the acquisition of GreatDomains have helped a lot to boost sales last year. Sedo continues to be the power broker of the industry. I interviewed the company’s CEO Tim Schumacher, who is very knowledgable about the domain space and a frequent speaker and domain conferences, for a newspaper article on domain names in 2005. At that time, Sedo had just opened its office in Boston and reported sales of about $11 million for 2004, aiming for $20 million in 2005 (they ultimately exceeded that goal by more than $6 million).

What is also interesting, is that the average sales price per .com domain name sold at Sedo was $5,016, up 54%. The sales prices reported by large domain aftermarkets are a good indicator for the overall domain market, in my opinion, because aftermarkets complete more sales and domain transfers than anybody else. Therefore, they can compile quite accurate stats and give good perspectives of the near future of the domain industry. Given the rise in value of domains in 2007 and the sales we’ve seen this year already, I’m absolutely positive 2008 will be another great year for this industry and set new records when it comes to both the average sales price and the total value of domains sold to end users.

The full Domain Market Study 2007 is available on Sedo’s website.