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Media Corporation has acquired Sport.co.uk for £135,000. The company plans to develop the domain into a sports website with news and statistics. Justin Drummond, chief executive of Media Corporation, said:

The value of a top-tier domain name combined with a profitable advertising-driven business model was recently illustrated by the Group’s successful sale of Casino.co.uk for up to £3.625 million. We are aiming to replicate this success with Sport.co.uk as we continue to increase the scale and diversity of the Group’s Web Publishing business.

Buying generic domains, then increasing their value by developing and promoting them is a good strategy for investors who have enough funds available to acquire one- and two-word domains. Keyword domains have lots of revenue potential, so they should not be parked forever. In addition, developing a domain will put you in a better situation when negotiating the possible resale of that domain. It’s easier to develop a generic domain than a made-up name, because you usually start off with existing direct navigation traffic already. Owners of generic domain names also have a head start when it comes to search engine optimization, due to search engines often listing generic domains that contain the term the user is searching for higher than other domains without that keyword.

Media Corp. also owns other online ventures, including Gambling.com, CreditCardExpert.co.uk and FlightComparison.co.uk.

[Press release]