You’ve probably heard of this already: Domain registrar and domain auction house Moniker has been acquired by Oversee.net.
Oversee.net is the parent company of DomainSponsor.com and SnapNames.com. Moniker is one of the most popular domain registrars and it also runs the parking service TrafficClub.com, which used to automatically send a domain’s traffic to one of four parking feeds, depending on where it performed best. TrafficClub has only been supporting Skenzo’s parking service for the last couple of months, but the DomainSponsor.com feed is available again now.
The two companies fit to each other perfectly well. Oversee.net turned itself into a full-service domaining company with this acquisition; it bought not only one of the leading domain registrars but also the most successful company in the highly coveted market for live domain auctions. Moniker has had great successes with their domain auctions held at the T.R.A.F.F.I.C. domain conferences in the last years.
I am sure Moniker and SnapNames can learn from each other’s experiences, too. Together these two domain auction divisions should further consolidate their market leader status, because Moniker brings in lots of live auction knowledge and SnapNames has a powerful online auction system that Moniker could use for its silent domain auctions. Also, Moniker provides a good and secure escrow service that the other Oversee.net firms should find most useful.
I’m sure Oversee.net and Moniker will start to integrate their services into each other’s systems soon. Personally, I would embrace if they offered the possibility to easily push the domains you purchased through SnapNames into your Moniker account. It’s also possible that Moniker will list the domains auctioned off by SnapNames in their MarketplacePro system or that owners of domains registered at Moniker will be able to easily submit them for SnapNames’ domain seller program.
I think this acquisition has been good news for the domain industry, especially if Oversee.net and Moniker can complement one another and make Moniker’s live domain auctions even more of a success than they have been already, further helping domain owners to sell their domain names at higher prices.
Congratulations to both parties for putting this deal together!
Here’s the official press release:
Moniker Joins Oversee.net
Industry Leaders Create a Full-Service Domain Powerhouse Providing Total Solutions for Domain ProfessionalsLOS ANGELES & POMPANO BEACH, Fla.–(BUSINESS WIRE)–Oversee.net, a leading technology-driven online marketing solutions company, and Moniker®, one of the fastest-growing providers of domain name registration, domain asset management, and monetization services, announced today that Oversee has acquired Moniker. Terms of the transaction were not disclosed.
One of the more innovative ICANN-accredited registrars, Moniker offers products and services beyond basic registration, including name creation, registration, acquisition, portfolio management, theft protection, appraisal and escrow services, traffic monetization, live and online domain auctions and aftermarket sales. The company is well regarded by registrants and domain name industry professionals as the most secure and customer-focused registrar in the industry.
Moniker operations will remain in Pompano Beach, Florida and will continue to be led by Monte Cahn, President of Moniker. Cahn has agreed to a multi-year commitment with Oversee by continuing to run Moniker, in addition to other senior executive responsibilities within Oversee.
Oversee acquired domain name auction leader SnapNames® last June, and the company believes the addition of Moniker will give Oversee a complete array of services to cement its leadership position in the domain name secondary market. Oversee will leverage the two divisions’ capabilities by adding Moniker’s live auction and back-office services to SnapNames Live™ to offer the industry’s most comprehensive live and silent auction services.
The first demonstration of the integration will be at DOMAINfest Global later this month, where SnapNames Live will lead and conduct the auction, with Moniker providing valuation and escrow services. More integrated services are planned, including:
- Deepening Moniker’s continuing commitment to its auction partners through the use of the SnapNames Live technology in Moniker-managed auctions
- The addition of DomainSponsor as an available option in Moniker’s TrafficClub monetization service
- Availability of Moniker’s registrar services for SnapNames and DomainSponsor customers
- Inclusion of traffic and monetization history as data for domain name auctions
- A complete set of Domain Asset Management services that offer domain owners all the tools necessary to profitably manage their domains
Commenting on the transaction, Moniker CEO Cahn said, “Oversee’s advanced technology platform and strong financial resources give us the capability to focus on further expanding our market opportunity. This is a dynamic industry, and our collaboration with SnapNames puts Oversee well ahead of any competitor. This is a tremendous opportunity for Oversee and Moniker.”
“We are delighted that Monte Cahn and his team of experienced professionals are becoming part of the Oversee family,” said Lawrence Ng, Chief Executive Officer and Co-Founder of Oversee. “Our primary objective, as a company, is to continue adding and developing capabilities that offer customers a greater breadth of products and services. Moniker is widely respected by industry players and has a reputation for knowledge, security, and professionalism.”
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