Archive for January, 2008

MySpace wins fight for MySpace.co.uk

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Via the Guardian:

News Corporation-owned MySpace has won the right to use the MySpace.co.uk domain name, although another company had registered the domain back in 1997, six years before the launch of the MySpace network.

“This dispute resolution service decision is counter-intuitive at first sight and serves as a warning that domain registrations are not guaranteed and need to be secured by pro-active management as well as a clear understanding of the dynamic nature of the industry,” said Jonathan Robinson, the chief operating officer at web services company NetNames.

The domain was initially used for an email service, but the registrant later decided to park the domain when it started to receive tons of traffic. It was therefore decided that the registrant tried to profit from the popularity of MySpace’s brand by forwarding it to a parked page with advertisements. Unfortunately, the targeted ads also included text links to social networks, including paid links to MySpace.com.

[The registrant] said that the choice of ads that run on the myspace.co.uk website are determined by algorithms linked to search terms by internet users, which in recent years have been dominated by people looking for MySpace.

Gold, the arbitrator, said that it was not relevant that [the registrant] did not select the specific ads. Because it owned the website it was responsible for those ads and income made off the back of MySpace.

This is a dangerous ruling, in my opinion. First, the domain was registered before the launch of MySpace’s service and before the registration of their trademark. Secondly, the owner of a domain can usually not actively control the content displayed on parked pages. Thirdly, the popularity of MySpace would have cost the registrant money because of increasing traffic and bandwidth costs if he had continued to operate the email service under the domain. He would arguably have lost money from that additional traffic caused by Myspace had he not decided to park it instead.

What’s the lesson learned? Double-check the content and advertisements on any of your domains that might be trademark-sensitive, even if the trademark has been registered and established a long time after you bought the domain, because otherwise you’d be risking the loss of your domain name due to using it in “bad faith”.

T.R.A.F.F.I.C. West 2008 Live Auction Domain List

T.R.A.F.F.I.C. West 2008 Moniker

Moniker has released a preview of the domains that will be for sale in the T.R.A.F.F.I.C. West 2008 live domain auction in Las Vegas, NV in February. This has to be the most impressive list of domains for sale I’ve seen in a long time. More than 80,000 domain names have been submitted for consideration so far, about 250 of them will be featured in the live auction. Another 2,500 will be put up for sale in a silent online auction. There are so many one-word generics on the live auction list that it’s difficult to say which is the best - all of them are top-notch:

  • Daily.com,
  • Beverage.com,
  • Homeowner.com,
  • Affiliate.com,
  • Dance.com,
  • SearchEngines.com,
  • Bachelor.com,
  • and JobOpenings.com to name a few.

I’m sure the auction will set a new sales record, unless something goes very wrong, because these top .com domains combined with Moniker’s auction experience, Rick’s and Howard’s solid organization of the T.R.A.F.F.I.C. conference and rising domain prices, the basis for high-value sales looks better than ever before. Given the reserve prices won’t be too high, of course. I don’t know the reserves, yet. After several successful auctions, however, I think Moniker knows pretty well what they’re doing, so they won’t list too many domains that start off at speculative end user prices. They will want to keep the auction running at full speed, after all.

Jeff Behrendt on IDNs

Jeff Behrendt of DomainBits.com has written an in-depth guide about IDNs. Excerpt follows:

How does becoming wealthier than Frank Schilling sound? Schilling, the most successful individual domainer in the world, has a portfolio of about 300,000 names, estimated revenue of $20 million dollars per year, and has received several 9-figures offers for his portfolio. Yet according to long-time IDN investor and IDN expert David Wrixon, “[t]here are IDN investors out there that will make Frank Schilling look like an amateur.”

Speaking of aftermarket value, I do not think IDNs will overtake English ASCII .com domains anytime soon, so I wouldn’t agree with the statement above. However, perhaps I am not better in predicting the future than your favorite weather man, and local web surfing is on the rise, so I do believe that internationalized domain names will see a great appreciation in value over the next years. On the other hand, IDNs are still very speculative and a risky investment. They haven’t performed very well traffic-wise, either. After all, IDNs are a risky long-term investment, in my opinion. As most risky investments they might give a good return in the end.

Full article: How to Get Started with IDNs

Sydney Morning Herald on Domains

Another good article I found today: The Sydney Morning Herald has covered Rick Schwartz’s recent sale of iReport.com to CNN. The article, Domain king’s rivers of gold, doesn’t go into too much detail talking about the domain market, but it’s a very positive article overall. Other people cited in the article are Andrew Allemann from Domain Name Wire and Ed Keay-Smith from OzDomainer.com. Nice info about one of Rick’s domains, by the way (I would be reluctant to let that domain go, too! :)):

Schwartz’s reluctance to sell is unsurprising given the amount of annual income some names can generate. Porno.com, which includes little more than advertising, is Schwartz’s smartest acquisition so far.

“The domain name cost me $US42,000 in 1997 and spits out more than $US1 million annually,” said Schwartz, who estimates he has spent $US5 million purchasing domain names so far.

I particularly like Andrew’s comment on starting out in the domain business, because it is true:

“Most successful ‘domainers’ will tell you they worked 20 hours a day to establish their business,” said Allemann, whose domain name dabbling earns him a six-figure income.

I can only agree with the above. Although some might believe the contrary, domain investing is no get-rich-quick scheme. It’s a serious business that requires hard work and dedication if you want to make it. But there are still lots of opportunities for those who are creative and willing to put it some hours of work. Luck can help, of course, but you should not rely on it.

Read the entire article here.

Single-Letter Domain Trademarks

Attorney John Berryhill has written an interesting article for CircleID titled The Single-Letter Domain Trademark Game. In the article, he explains why many companies are desperately trying to get a TM on single-letter .com domains, which ICANN might decide to release at some point in the future:

As some are aware, the question of making single-character domain names available has been a perennial topic of discussion within ICANN, championed by a few who have quietly been engaged in some interesting advocacy within the United States Patent and Trademark Office (USPTO) along a parallel track.

Although quieter than the rush to the gate witnessed at the Benelux TM office in order to qualify for the .eu Sunrise domain registration period, for those keeping score, there are now six winners of the peculiar lottery being pursued to obtain US trademark registrations of the form .com where is a single letter of the alphabet. The game is played by establishing some sort of use of .com marked upon goods or in connection with services, leveraging that use to obtain a trademark registration for the non-existent domain name, and then jumping out of the woodwork if and when ICANN decides to proceed with proposed auctions of these previously unregistrable domain names.

Continue reading here.

You can also find another lengthy and more detailed article about this issue on John Berryhill’s website.




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