Seattle-based Marchex (NASDAQ: MCHX) is going to build a new network of “neighborhood blogs” under the ZIP code domain portfolio of the company’s MyZip brand, according to Justin Carder. Justin’s new job is to help Marchex create more local content and to monetize their local traffic domains. Marchex already owns the local content provider Open List and it will probably bring all its local content networks together at some point in the future. This is what Justin wrote on his blog:

What I’m most excited about is being able to help with #5 — too many great neighborhood blogs fade away because of some combination of lack of attention and lack of incentive. In my new job, I’m working for Seattle-based Marchex to create a system that gives people the tools they need to write great neighborhood blogs and the financial incentive for the writers and their communities to keep it going. For Marchex’s local search and advertising efforts, creating an environment rich with neighborhood content is good for business. For neighborhood bloggers, MyZip is the best way to create something that will last and not get lost in the swirl of life.

Justin also says that they’re going to start a trial for the Seattle-area now and they’re looking for bloggers who would like to write regular coverage about their neighborhood. Bloggers can register for the trial here.

[via Domain Name News]