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Rick Schwartz has posted the true story behind his purchase of Flowers.mobi on his blog today, explaining why he decided to invest $200,000 in this one-word .mobi domain name. There have been lots of discussions about DotMobi on domain forums and blog in the recent weeks, including this post by Jay Westerdal which set off this week’s .mobi firestorm. (As it turned out, Jay’s research had not been accurate and he later apologized to Rick and Moniker.) Rick took all this as reason to provide domainers with the true story behind Flowers.mobi and gives insight into why he decided to purchase this domain, although it has been a risky investment.
So let me take you inside my mind over a year ago when I bought flowers.mobi. First of all I never registered a single .mobi domain during the sunrise period. My interest was not there until about a week before the auction or whenever Moniker announced the premium domain list. See, when I speculate with domains of ANY extension, I focus on one word domains or 2 very meaningful word domains. But if I am going to speculate on any extension other than dotcom, I am going to buy premium domains. So I decided to wait until the Moniker auction at TRAFFIC because that was going to be the first time that PREMIUM names with that extension would become available. I immediately picked flowers.mobi as the most valuable domain on the list and one of the premiere domains in the space should .mobi take off. So I decided before the auction I would bid up to $100k to get it.
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