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Business Wire reports that Innuity, Inc., a Software-as-a-Service company that designs, acquires and integrates applications to deliver solutions for small businesses, has sold its Vista.com domain name and rights to its ”VISTA” trademark to VistaPrint Limited (NASDAQ: VPRT) for $1.25 million.

Prior to this purchase, Innuity and VistaPrint, the leading online supplier of high-quality graphic design services and customized printed products to small businesses and consumers, had been engaged in a business partnership involving advertising traffic from Innuity’s vista.com Web site. Innuity had discontinued using its vista.com Web site as a primary corporate business site following the company’s name change to Innuity in late 2005 (previously operated as Vista).

“The sale of the vista.com domain name and VISTA trademark represents a win-win for both Innuity and VistaPrint,” said John Wall, Innuity chairman and CEO. “Innuity gains a revenue return for assets no longer relevant to our day-to-day business and VistaPrint now owns properties with long-term upside potential to its business.”

I think VistaPrint got Vista.com at a good price, because the domain will help the company support its brand, maybe rebrand under the shorter “Vista” name, and drive additional traffic to its business website. Also, the domain should receive tons of type-ins from people looking for Microsoft’s Windows Vista operating system now that it is on the market. I wonder whether Microsoft tried to purchase this domain name; $1.25M wouldn’t have been that much money for them.