If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Several SEO blogs reported that Google was making Page Rank adjustments last week. Apparently, Google has primarily targeted blogs, especially those selling text links, and punished them by lowering their PR. If you have been hit by the penalties you can improve your ranking again by removing the paid links and then requesting a reconsideration for your blog through the Google Webmaster Tools.

However, a high PR is not important for a website or blog to be successful, in my opinion. I’ve never really paid attention to my sites’ Page Ranks. With blogs the PR is even less important, because people can subscribe to and link to blogs via RSS, making them less dependent on search engines. Also, you should concentrate on building a good blog with quality content instead of trying to get many backlinks and a high PR. If you have a blog with unique content you have very good chances of being ranked high in search engines even with a low PR number.

And, as the domainer I happen to be, I’m convinced that a targeted domain name will drive more traffic to your website or blog via direct navigation anyway and it will help you attain higher search engine rankings. I’m not saying that SEO is useless, that’s far from the truth, but I just believe that Google’s Page Rank has been overrated by many, as it is just some relative number similar to Alexa rankings and it doesn’t really say much about the relevancy or quality of a website.

Forget about Page Rank. Write unique content and build a strong domain portfolio instead.