Archive for August, 2007



Domain Roundtable 2007 Live Auction Results

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Jay Westerdal finally reported the official results of DomainTools’ first live domain auction, which took place at the Domain Roundtable conference in Seattle. He says that there were 1,200 people bidding on the Internet and 300 in the room at the live auction, and that $3,519,128 worth of domains were sold. Considering that this was the first live auction organized by DomainTools, I think they did a great job and I’m sure their future auctions will be even more of a success than this one. Jay also says that they learned a lot from this first event. For example, the auction was obviously too long (it lasted about six hours) and there were too many domains listed in the auction. Jay promised to never do an auction that large again.

Here’s the final list of domains sold in the Domain Roundtable auction:

Fine Cars.com $30,000
Good Car.com $3,700
Invention.com $500,000
Rebate.com & Rebates.com $1,000,000
Albinos.com $31,500
Make Money Online.com $95,000
Gastronomy.com $15,000
Ahora.com $31,000
Brokerage Accounts.com $5,400
Phone Smart.com $5,200
Castillo.com $35,500
47150.com $21,250
Messenger.eu & Messenger.us $5,400
Commercial Painter.com $4,000
Voys.com $4,000
Suspects.com $10,500
Az.com $500,000
Car Manufacturers.com $5,000
Funeral Arrangements.com $9,500
P4.com $30,000
Free Health Insurance.com $25,000
Location Map.com $3,000
Music Releases.com $5,000
Luxury Gift.com $10,000
Army.org $99,000
Airbrush Supplies.com $2,000
cMail.com $10,000
Recording Studios.com $25,000
Vaccinated.com $3,000
Convulsion.com $2,500
Career Resource.com $7,500
Lowest Cost.com $25,000
Medical Injury Lawyer.com $2,450
Escrow Fee.com $3,050
Daily Feeds.com $4,600
Bank Locator.com $6,000
Hippie Clothing.com $3,500
Hot Destinations.com $3,400
Wrestling Fans.com $6,300
Pay Rates.com $25,000
Coin Stores.com $6,900
Gay Discos.com $1,000
Locals.org $9,100
Space Designs.com $1,100
Personals Site.com $1,000
Charlotte Housing.com $1,000
Jacksonville Housing.com $1,000
Great Bands.com $3,300
Internet Hub.com $5,000
Defectors.com $2,200
Victorian Paintings.com $3,500
Spanish Gold.com $6,800
Christian Soul.com $1,100
Low Price Flights.com $4,100
Portland Housing.com $2,050
Hollywood Housing.com $1,050
San Jose Housing.com $1,050
Camera Photos.com $1,000
Secure Lending.com $3,900
Company Manager.com $1,000
BC Tours.com $2,778
Medical Claim Billing.com $1,000
Law Records.com $1,800
Vacant House.com $1,050
Fitness Dating.com $4,000
New York Source.com $2,000
Girls Bags.com $1,100
Curly Fries.com $3,250
Store Bargain.com $1,000
University Personals.com $4,300
Seo Hints.com $2,150
Credit Survival.com $1,250
Ultra Disk.com $1,250
Couch Land.com $1,000
Hummer Rentals.com & Jeep Rentals.com $5,100
Celebrity Couple.com $3,300
Cheap Gadgets.com $5,600
Consumers Guide.com $66,750
California Doctor.com $5,000
Field Goals.com $1,550
Bakery Foods.com $1,000
Growers.com $25,000
R11.com $1,000
x Code.com $5,000
Essential Vitamins.com $1,600
Street Truck.com $4,000
Game Rules.com $12,000
Air Ionizer.com $2,050
Carpet Installations.com $5,000
Loudon.com $6,200
Prison Guard.com $8,000
Spa Holiday.com $5,600
Bakery Sale.com $1,000
Dreaming.com $35,750
Drop Catcher.com $14,500
Lets Play Poker.com $2,250
Dine.mobi $5,000
Bridal Registries.com $8,000
Japanese Autos.com $6,100
Southerner.com $6,100
Your Domain Name.com $12,250
Image Builder.com $2,200
Hot.tv $35,000
Anti Piracy.com $10,100
Free-Credit-Report.com $28,250
Army Brat.com $3,500
Web Support.com $20,000
Slightly.com $3,000
Financial Counseling.com $7,550
Fun Date.com $3,600
Secure Proxies.com $3,500
Math Sites.com $1,600
JayD.com $2,050
Directory Search.com $7,000
Customers.eu $1,000
Foreign Currencies.eu $1,000
Stronger.com $25,000
Ipod News.com $1,000
Dr Poker.com $3,000
Figure Skater.com $8,000
Web Geeks.com $20,000
Day Trading School.com $1,500
Kid Crazy.com $1,250
Horse Medication.com $1,100
Cohabitant.com $2,050
Hawaii Doctors.com $3,000
China Ware.com $7,500
Free Name Search.com $2,500
Good Hotels.com $35,000
Paper.info $5,000
Anti Lock.com $1,400
Anti Tobacco.com $2,100
Hiker World.com $1,050
Food Consultant.com $3,000
Forex Calculator.com $2,050
Casino Poker Online.com $1,000
Lady Shaver.com $1,000
Answer.net $15,000
San Francisco Personals.com $1,000
Photography Gear.com $3,300
Secure Voip.com $5,000
Empty Jar.com $1,000
Picture Converter.com $1,050
Latest Polls.com $2,150
Hastily.com $1,000
Poker.in $60,000
eDoll.com $1,350
Blackjack 101.com $1,050
Spokane Housing.com $1,000
Food Contents.com $1,000
Lease Takeovers.com $1,000
Drug Refills.com $5,000
Ski Trainers.com $1,300
Stock Trading Account.com $1,000
Loan Property.com $7,050
Cab.com $110,000
Copies.com $90,000

Source: First DomainTools Live Auction Results

Buy a domain that doesn’t suck

Stephan Spencer wrote an article on how to avoid buying a sucky domain for CNet’s News Blog. Some of his tips are quite obvious, especially to experienced domain buyers, but I think the article is a good guideline for small businesses that are going to buy a new domain for their website.

Spencer suggests, for example, to do some keyword research and to use the proper top-level-domain.

Top-level domain: Choose the proper top-level domain (.com, .net, .org, .info, and so on). If your business is in the United States, then you should use .com as your domain. While there is nothing wrong with .net and .org domains, they are not perceived as being as “professional” as .com domains. The .org domain is still perceived as nonprofit. Sometimes that is a positive though–such as for my blog ChangesForGood.org, because in that case I wanted to distance the blog from any commercial interests. Top-level domains like .info and .biz are often associated, rightly or wrongly, with spammers.
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Site age (if a used URL): Run the URL through The Wayback Machine. Make sure there aren’t any previous associations with pornography, hate or violence. If there are, avoid the domain.
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Relevancy: Make sure your domain name is relevant to your business. Don’t buy a URL because it sounds cool or it has personal merit. Buy it because it has direct, focused keyword relevance to you business.

These are just three of the eleven tips he gives: Keyword research, Linkability, Top-level domain, Used URLs, Site age, Back links, Blacklists check, Relevancy, URL length, Potential for legal conflict, and Double meaning.

I would like to add that you should check whether the domain is likely to receive direct navigation traffic. You can do this, for instance, by typing the domain (with extension) into Overture’s keyword suggestion tool.

Another advice I can give is that you should buy possible variations of your main domain to make it easier for people to find your website. For example, if your company name is Joe’s Burgers and your main domain is JoesBurgers.com you should also buy the singular version JoesBurger.com, the hyphenated version Joes-Burgers.com, JoeBurger(s).com, and, if your budget is big enough, a generic domain like BurgerJoint.com or Burgers.com, or a local domain, such as SanFranciscoBurgers.com if that is where you are located. In general, the more domains you own the more people will visit your website, so buy as many domains as possible (as long as they make sense and are related to your business, of course) and don’t forget to buy domains under popular TLDs other than .com, too.

Link: Eleven steps to buying a domain name that doesn’t suck

ICANN’s 32nd Public Meeting in Paris, France

MARINA DEL REY, Calif.: Paris, France will host the Internet Corporation for Assigned Names and Numbers’ 32nd International Public Meeting from 22-27 June 2008.

At its 14 August 2007 meeting, the ICANN Board accepted the proposal put forward by Association pour la Gouvernance de l’Internet en France, en Europe, et dans le monde (AGIFEM).

“ICANN is looking forward to working with AGIFEM and welcoming the global Internet community to Paris,” said Paul Levins, ICANN’s Executive Officer and Vice President - Corporate Affairs. “We had two highly competitive proposals to host the meeting slated for ICANN’s European region - a testament to the great local Internet communities in France and Serbia.”

Each year ICANN holds three meetings in different regions around the world. These meetings constitute an essential part of ICANN’s global consensus-building and outreach efforts. The ICANN Meetings Committee sets the regions in which ICANN will hold its meetings. Proposals are then solicited from organizations interested in hosting the ICANN Meeting.

ICANN has received a number of competitive bids to host the 31st Public Meeting, slated to be held 10-15 February 2008 in the Asia-Pacific region. They are being closely evaluated and a decision will be made shortly.

Rick Schwartz: Domain tasting is despicable

Rick Schwartz made a great new post on his blog yesterday. He says domain tasting is a despicable practice that is a disservice to serious domain owners and trademark owners as well.

And it’s not only some domain investors who taste domain names, but it’s the domain registrars too! Many registrars taste their clients’ expired domains and they might just keep and monetize the ones which receive regular traffic.

The Coalition Against Domain Name Abuse (CADNA) released its first press release in July and although I don’t agree with everything they wrote in the press release, I agree with Rick Schwartz that domainers should cooperate with CADNA in order to fight domain tasting and cybersquatting, because this way generic domain owners can separate themselves from those who illegally monetize TM-infringing domains.

From Rick’s blog:

If you do business with a company engaging in this, then it is time to re-think that relationship. If your livelihood is important to you, if being called a “Cybersquatter” disgusts you, if you want to be on the right side of this issue, then speak up and say NO to this abuse of the domain industry. The only ones that even support this garbage are the ones doing it and I don’t understand why Verisign and ICANN have allowed this to happen. They have been HORRIBLE stewards of the domain name system. They create abuse and PROFIT from it!! It is disgusting to me that the system is so out of control and the abuse is growing daily.

I have come to believe that organizations like CADNA may not be the enemy but may actually be an ally. I am happy to work with anyone that wants to clean up the mess created by Verisign and those in positions of power. Professional domain owners numbering at between 2000 and 3000 NEED to separate themselves from the stampede of new opportunists that focus on TM infringements and other unsavory practices to make a quick buck. This growing non-professional end of the industry is doing great damage and everything needs to be done to educate them on what is and is not proper.

Yahoo! Local Updated

Yahoo!

Yahoo has integrated their Events, Classifieds, Groups, Maps, News, Jobs and Business Review services into Yahoo! Local, which is a quite useful local search tool now. Local search will be the next big thing on the Internet search market and I’m sure it will really take off as mobile web surfing becomes more popular, so be sure to submit your company website to all big local search engines.

You can add your business to Yahoo! Local here.

Marchex Shares Drop to 3-Year Low

Marchex, Inc. (NASDAQ: MCHX)Shares of Marchex Inc. (NASDAQ: MCHX) dropped Friday to an almost three-year low after the company had posted its second-quarter results. Marchex shares fell about 20% to less than $9. Just hours before the company had announced the acquisition of pay-per-call company VoiceStar for $28 million.

This is an extremely undervalued stock, in my opinion. Marchex owns a great portfolio of more than 200,000 generic domains, including gems like Cuisine.com, VideoCamera.com, Beijing.com, and Debts.com. This portfolio alone is worth hundreds of millions of dollars and so far Marchex has not exhausted the potential of any of these domain names yet. Although the company certainly has excellent pay-per-click pages that are better than what you can get at any domain parking company, Marchex has not developed any of its domains. Marchex’s domains have a great commercial value and each of its domains has the potential to be built into a multi-million-dollar business within months. Imagine Marchex developing just one of its domains per year. The company could quickly become one of the biggest players on the Internet. Marchex would have online businesses each worth as much as Business.com (sold for $350 million in 2007) and CreditCards.com (sold for $130 million in 2006, now filing for IPO). The sky is the limit for generic .com domains of such high quality!

Marchex has been working on improving their domain parking pages in order to maximize the revenue of their overall portfolio, but I am sure that the company will decide to develop single domains into full online businesses in the near future. That will be the time when Marchex shares will soar.

DN Journal August Cover Story

DNJournal.comRon has published a new cover story at DNJournal.com, titled “Lift Off: How New Sales Platforms are Sending the Domain Aftermarket Into Orbit“.

As always, the article is extremely well-written and informative. Ron features some of the recently launched domain sales platforms and he explains why domain aftermarket sales have been skyrocketing in 2007.

The domain aftermarket is soaring. Of course, if you follow our weekly domain sales reports, you already know that but you may not know the reasons why it is happening and more importantly - you may not know how you as a domain owner can best take advantage of this explosion of interest in domain names.

At the New York T.R.A.F.F.I.C. conference in June I reported that we had seen a major jump in prices and transactions from the first quarter of this year to the second. The total dollar value of sales reported to us in the second quarter was up more than 50% from the dollar value reported in the first quarter and the average price of sales reported to us surged from $6,873 in the first quarter to $10,544 in the second. We track only four-figure and up sales, so averages for the entire market would be a good deal lower than those numbers as many smaller transactions occur. However, the numbers from our sample still show powerful upward momentum in the secondary sales market.

CreditCards.com files for IPO

CreditCards.com HomepageAccording to Andrew at Domain Name Wire, CreditCards.com has filed to raise up to $115 million in an IPO. The domain name CreditCards.com was sold for $2.75 million in 2005 and then built into a business and resold for more than $130 million in 2006.

This is a good example of a generic domain being developed into a valuable business in a short period of time. Generic domains are so valuable, because they receive targeted type-in traffic from the get-go and because they’re relatively easy to build an online business on. For instance, they’re often easier to brand than a domain consisting of a made-up term.

From Domain Name Wire:

CreditCards.com’s S-1 filing is a treasure trove of information about the company’s traffic (they actually have more than one domain driving traffic) and earnings per visitor. In the first half of this year, the company received 5.899M visitors and earned $4.64 per visitor.

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In 2006, CreditCards.com had $43M in revenues and a net income of $18.4M. That net margin shows why a business based primarily on a domain name and search engine optimization, and which carries no inventory, is such an appealing investment opportunity.

Marchex Acquires Pay-Per-Call Company

Seattle-based Marchex (NASDAQ: MCHX) has acquired VoiceStar, a provider of call-based advertising services. The acquisition will further improve the thousands of local search portals Marchex runs on its domain names.

Marchex total anticipated investment to acquire VoiceStar will be $28 million, consisting of approximately $20 million in transaction consideration and $8 million in company investment.
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“With the addition of VoiceStar, Marchex offers one of the most comprehensive online advertising platforms and agency services for local advertisers at scale in the industry. We can now offer local aggregators a private label search- and call-based marketing platform with distribution for their advertisements in search engines, vertical Web sites, and on our network of local Web sites,” said Peter Christothoulou, Marchex Chief Strategy Officer. “Additionally, we can now also add proprietary pay-per-phone-call advertising units to our network of local Web sites, which allows us to increase the direct monetization of our own properties.”

(via Press Release)

ICANN has new page for Public Comments

ICANN has a new Public Comment page at http://www.icann.org/public_comment/. Currently open discussions are, for example: ICANN geographical regions report, Changes to the Registrar Accreditation Agreement, and Independent review of Nominating Committee.

“This new webpage aims to provide a quick and simple entry point for people to read up and comment on ICANN’s ongoing processes, and thereby enhance and increase participation from the Internet community,” said Paul Levins, ICANN’s Executive Officer and Vice President, Corporate Affairs. “Like the recent launch of the ICANN Monthly Magazine, the page should also help people understand what issues are being discussed at ICANN, and how interested stakeholders can contribute.”

(via DomainNameNews.com & Press Release)