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News Corp. and NBC Universal have been looking for a name for their online video joint venture for a long time. I remember submitting some good domains to them for consideration, but they were not interested. Apparently, they decided to buy a brandable 4-letter domain instead: Hulu.com. This affirms my statement that 4-letter domains are hot investment opportunities at present. It is likely that NBC got the domain for cheap, because comparable domains have been sold for $500-$5,000 in 2007. This is what Jason Kilar, chief executive of the video venture, had to say:

Why Hulu? Objectively, Hulu is short, easy to spell, easy to pronounce, and rhymes with itself. Subjectively, Hulu strikes us as an inherently fun name, one that captures the spirit of the service we’re building.

Source: CNN Money