DN Journal August Cover Story

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DNJournal.comRon has published a new cover story at DNJournal.com, titled “Lift Off: How New Sales Platforms are Sending the Domain Aftermarket Into Orbit“.

As always, the article is extremely well-written and informative. Ron features some of the recently launched domain sales platforms and he explains why domain aftermarket sales have been skyrocketing in 2007.

The domain aftermarket is soaring. Of course, if you follow our weekly domain sales reports, you already know that but you may not know the reasons why it is happening and more importantly - you may not know how you as a domain owner can best take advantage of this explosion of interest in domain names.

At the New York T.R.A.F.F.I.C. conference in June I reported that we had seen a major jump in prices and transactions from the first quarter of this year to the second. The total dollar value of sales reported to us in the second quarter was up more than 50% from the dollar value reported in the first quarter and the average price of sales reported to us surged from $6,873 in the first quarter to $10,544 in the second. We track only four-figure and up sales, so averages for the entire market would be a good deal lower than those numbers as many smaller transactions occur. However, the numbers from our sample still show powerful upward momentum in the secondary sales market.

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