The Coalition Against Domain Name Abuse (CADNA) released its first press release yesterday. Washington D.C.-based CADNA is a non-profit organization with multinational corporate members like Dell, Verizon, Marriot and Yahoo.

But the press release is full of bogus facts, in my opinion. For example, CADNA says there are over 1 million kited domains that bring in $100-125 million annualy for “criminals and profiteers”. Domain kiting is if a company continues to taste the same domains over and over again in order to avoid paying registration fees for them. The numbers presented by CADNA are certainly way too high. They do not even cite where the numbers come from!

I agree that domain kiting is a problem, but this press release makes me think CADNA members are trying to badmouth the domain industry in order to pursue their own corporate interests. If politicians will listen to the well-funded members of CADNA more than to the domain industry it is possible that they will pass laws that do not only stop domain kiting and cybersquatting but also threaten owners of generic domains. All in all, it is important that domainers support the fight against domain kiting and cybersquatting, because generic domain owners may not let the domain industry appear in a bad light as a whole. There are certainly black sheep in the domain business, as there are in every industry, but the direct navigation domain industry is not a shady one at all.

The Internet Commerce Association (ICA) has already responded to the CADNA launch:

The domain name investors and developers of the direct search industry look forward to working with CADNA to effectively address their legitimate concerns about trademark infringement. The ICA supported the restocking fee implemented by Public Interest Registry that has eradicated abusive domain tasting on .org and we would welcome steps by ICANN and VeriSign to achieve the same result at .com. While we believe that such market based mechanisms are the best approach we will carefully review any legislation proposed by CADNA to assure that it respects and affirms the rights of domain name investors and preserves vigorous competition in consumer search models.

Here’s the full CADNA press release:

WASHINGTON, July 24, 2007 - The Coalition Against Domain Name Abuse (CADNA) is announcing the launch of its national campaign against Internet fraud. A non-profit organization based in Washington D.C., CADNA is leading the way in confronting cybersquatting - the fraudulent abuse of domain name registration that threatens the future viability of Internet commerce.

Although the Anti-Cybersquatting Consumer Protection Act (ACPA) was introduced in 1999, cybersquatting remains an underestimated threat. The number of .com domain names alone has doubled since 2003, and the number of cybersquatting disputes being filed with the World Intellectual Property Organization (WIPO) is on the rise - up 25% in 2006 from 2005. According to a recent independent report, cybersquatting increased by 248% in the past year.

With growing ease and profitability, sophisticated cybersquatters are exploiting a flaw in the domain name registration process whereby domain names are registered and subsequently dropped, risk free, within an accepted 5-day grace period. By abusing this grace period, cybersquatters “taste” and “kite” domain names in order to test their profitability. According to a recent industry report, there are over 1 million kited sites re-registered daily, collectively bringing in $100-125 million in annual revenue for criminals and profiteers. On the whole, cybersquatting is costing brand owners worldwide well over $1 billion every year as a result of diverted sales, the loss of hard-earned trust and goodwill, and the increasing enforcement expense of protecting consumers from Internet-based fraud.

Cybersquatters’ increasing assault on intellectual property hurts everyone involved, including consumers and the Internet community at large. By registering domain names derived from famous brands, cybersquatters are able to successfully lure consumers into purchasing counterfeit products (including potentially harmful counterfeit prescription drugs), giving away their personal information (which could lead to further financial loss) and unwittingly exposing themselves to spyware deposits. According to the International AntiCounterfeiting Coalition (IACC), $600 billion was spent online for counterfeits in 2006. Phishing, a fraud enabled by cybersquatting, is also growing at an alarming rate. The Internet Crime Complaint Center, a partnership of the National White Collar Crime Center and the Federal Bureau of Investigation, found that consumers in the U.S. reported personal losses of $198.44 million to phishing in 2006.

To effectively combat cybersquatting, CADNA will work at the federal and international levels to make these fraudulent practices difficult to establish and unprofitable to maintain. Among the coalition’s goals are to pursue congressional legislation that would increase the statutory damages set forth by the existing Anti-Cybersquatting Consumer Protection Act, and to work with World Intellectual Property Organization (WIPO) to introduce an international anti-cybersquatting treaty. CADNA will place pressure on ICANN to take decisive action on abuses by domain name registrars and registrants and close the loophole that affords criminals the opportunity to “kite” and “taste” domain names.

“As a result of the automation of the registration process and the monetization of domain name portfolios, the policing burden placed on brand owners has become almost insurmountable,” said Susan Crane, Group Vice President of Intellectual Property of Wyndham Worldwide. “We have joined CADNA in this fight because we believe a coalition of companies from across multiple industries will be a more effective voice to address this issue than any one company or industry standing alone.”

“The countermeasures available to brand owners are too slow and ineffective to respond to this trend and often too late to prevent damage to the brands and consumers,” said Martin Sutton, Manager of Fraud Risk & Intelligence at HSBC Holdings plc. “CADNA brings together brand owners that are concerned with the lack of preventative measures in place to deter these cybersquatting activities and want to make effective changes in order to safeguard their IP and protect consumers.”

CADNA’s membership includes such leading brands as AIG, Dell, Eli Lilly, Hilton, HSBC, Marriott, Richemont, Verizon, Wyndham, and Yahoo!. “Our 10 charter members alone spend millions of dollars annually to combat cybersquatting,” said Josh Bourne, President of CADNA.

CADNA welcomes leading brand owners to join in the coalition’s efforts to protect against trademark dilution and extortion, and consumer harms that cybersquatting affords and enables. “This coalition is organizing to combat not only domain name tasting, but whatever the next iteration of cybersquatting turns out to be. CADNA’s goals align with all trademark owners who feel like domain name abuses are spiraling out of control,” said Allison McDade, Trademark Counsel of Dell Inc. With the help of current and new members, CADNA will raise public awareness and inform policy makers in Washington and across the United States about the new threats posed by cybersquatting and the need for decisive action. CADNA will propose practical solutions to legislators and regulators, and promote the global harmonization of regulations to make the Internet a less confusing and safer place for consumers and businesses alike.

Lindsay sends link: http://www.wisegeek.com/which-professional-sports-teams-dont-own-the-domains-for-their-team-names.htm

The author of the article analyzes which pro sports teams own the domain for their team names, and which don’t. There are some interesting stats in the article: Only 27% of the NHL team domains were under official ownership by the concerning NHL teams! The NBA has the highest percentage of team domains owned with 80% of team name domains owned by NBA teams.

From the article:

Trademark domains are invaluable for many reasons. Obviously, strong branding is important, and that works hand-in-hand with garnering type-in traffic. Besides these, trademark domains are the easiest way for search engines to assess the relevance of a domain. For all of these reasons, we would expect professional sports franchises to recognize the value of having their domain and team name be the same. Especially in the case where there are multiple iterations of a team name–isn’t www.rams.com far preferable to www.stlouisrams.com, www.saintlouisrams.com, or www.slrams.com?

Trademark domains are not to be confused with generic domains! It is true that many professional sports teams use generic terms alongside their city name as team name, but this doesn’t mean that they have a legal right to use that generic domain. The article says that many of the team name domains were parked. Monetizing these domains is legal because these are generic term domains. Though, many sports teams have already made the right decision and purchased the generic domain for their team, for example: Hurricanes.com (Carolina Hurricanes), Wild.com (Minnesota Wild), Patriots.com (New England Patriots), Chiefs.com (Kansas City Chiefs), Pirates.com (Pittsburgh Pirates), Tigers.com (Detroit Tigers), Bulls.com (Chicago Bulls), Rockets.com (Houston Rockets) and many more. Click on the link above for the complete list of domains owned by pro sports teams.

(Thanks again for the link, Lindsay!)

LA-based Oversee.net today announced the acquisition of $7 million in domains during May. Oversee.net also said they had bought a total of 66 domain portfolios in the past ten months. The company owns a portfolio of currently more than 600,000 domain names.

“Our goal is to accelerate our portfolio acquisition program and grow our domain services business even more aggressively,” said Jeff Kupietzky, Executive Vice President of Oversee and General Manager of Oversee Domain Services. “We are uniquely qualified to understand and exploit the value of domains because of our proprietary technology, superior monetization expertise and experience working with the domainer community. With estimates of 10-20% of paid search traffic now coming through direct navigation, we expect even more interest in this business.”

Oversee.net monetizes more than 2 million domain names through their DomainSponsor.com service. It also owns SnapNames.com and Low.com.

There have been so many press releases from Oversee.net in the past few weeks that one could think the company would go public soon.

Link: Oversee.net press release