Rumor has it that Google will be acquiring Feedburner for $100 million. If this is correct, Feedburner will help Google to finally monetize RSS feeds. For example, Google could display PPC ads on all Feedburner RSS pages. Most blog readers do not actually visit blogs anymore, because they read blogs via RSS readers such as Feedburner. This means many readers do not see the PPC ads on blogs. So if Google can get PPC ads on RSS feeds, they will get their AdSense or DoubleClick ads in front of the large readership using Feedburner, which will result in a nice revenue jump for them. Considering the value of the RSS ad market, the $100 million price doesn’t seem all-too high to me.