Comments on: Domain Extension Typos http://www.dmueller.com/2007/05/23/domain-names-domains/domain-extension-typos/ Dominik's blog about finance, investing and economics. Sat, 08 Oct 2011 11:15:19 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Kevin Ham, Amazon.cm and eBay | Dominik Mueller http://www.dmueller.com/2007/05/23/domain-names-domains/domain-extension-typos/comment-page-1/#comment-4166 Kevin Ham, Amazon.cm and eBay | Dominik Mueller Mon, 12 Jan 2009 17:49:04 +0000 http://www.highendwebnames.com/blog/2007/05/23/domain-extension-typos/#comment-4166 [...] domain you do not rightfully own may not be tolerated. (On a related note, large corporations like Microsoft, Google and Verizon are monetizing typo traffic, [...] [...] domain you do not rightfully own may not be tolerated. (On a related note, large corporations like Microsoft, Google and Verizon are monetizing typo traffic, [...]

]]> By: Domaining or Domaineering http://www.dmueller.com/2007/05/23/domain-names-domains/domain-extension-typos/comment-page-1/#comment-4144 Domaining or Domaineering Mon, 29 Dec 2008 06:22:50 +0000 http://www.highendwebnames.com/blog/2007/05/23/domain-extension-typos/#comment-4144 Domaineering is the web-based marketing business of acquiring and monetizing Internet domain names for their use specifically as an advertising medium rather than primarily speculating on domains as intellectual property investments for resale as in domaining where generating advertising revenue is considered more of a bonus while awaiting a sale. In essence, the domain names function as virtual Internet billboards with generic domain names being highly valued for their revenue generating potential derived from attracting Internet traffic hits. Revenue is earned as potential customers view pay per click ( PPC ) ads or the Internet traffic attracted may be redirected to another website. Hence, the domain name itself is the revenue generating asset conveying information beyond just functioning as a typical web address. As the value here is intrinsically in the domain name and not in a website's products or services, these domains are "parked" and not intended to be developed into conventional websites. As with traditional advertising, domaineering is part art and part science. Often to be the most effective as an advertising tool, the domain names and their corresponding landing pages must be engineered or optimized to produce maximum revenue which may require considerable skill and keen knowledge of search engine optimization ( SEO ) practices, marketing psychology and an understanding of the target market audience. Domaineering generally utilizes a firm offering domain parking services to provide the sponsored "feed" of a word or phrase searched for thus creating a mini-directory populated largely by advertisers paying to promote their products and services under a relevant generic keyword domain. Occasionally content is added to develop a functional mini-website. Domaineers and some of those who advertise online using keywords believe domaineering provides a useful, legal and legitimate Internet marketing service while opponents of domaineering decry the practice as increasing the ubiquitous commercialization of the world wide web. Domaineering aka "domain advertising" is practiced by both large organizations which may have registered hundreds or even thousands of domains to individual entrepreneurial minded domaineers who may only own one or a few. The earliest known verifiable identification and defining of domaineering as a distinct Internet advertising practice is attributed to Canadian Professor William Lorenz Domaineering is the web-based marketing business of acquiring and monetizing Internet domain names for their use specifically as an advertising medium rather than primarily speculating on domains as intellectual property investments for resale as in domaining where generating advertising revenue is considered more of a bonus while awaiting a sale. In essence, the domain names function as virtual Internet billboards with generic domain names being highly valued for their revenue generating potential derived from attracting Internet traffic hits. Revenue is earned as potential customers view pay per click ( PPC ) ads or the Internet traffic attracted may be redirected to another website. Hence, the domain name itself is the revenue generating asset conveying information beyond just functioning as a typical web address. As the value here is intrinsically in the domain name and not in a website’s products or services, these domains are “parked” and not intended to be developed into conventional websites. As with traditional advertising, domaineering is part art and part science. Often to be the most effective as an advertising tool, the domain names and their corresponding landing pages must be engineered or optimized to produce maximum revenue which may require considerable skill and keen knowledge of search engine optimization ( SEO ) practices, marketing psychology and an understanding of the target market audience. Domaineering generally utilizes a firm offering domain parking services to provide the sponsored “feed” of a word or phrase searched for thus creating a mini-directory populated largely by advertisers paying to promote their products and services under a relevant generic keyword domain. Occasionally content is added to develop a functional mini-website. Domaineers and some of those who advertise online using keywords believe domaineering provides a useful, legal and legitimate Internet marketing service while opponents of domaineering decry the practice as increasing the ubiquitous commercialization of the world wide web. Domaineering aka “domain advertising” is practiced by both large organizations which may have registered hundreds or even thousands of domains to individual entrepreneurial minded domaineers who may only own one or a few. The earliest known verifiable identification and defining of domaineering as a distinct Internet advertising practice is attributed to Canadian Professor William Lorenz

]]> By: McAfee: What’s In A Name: The State of Typo-Squatting 2007 | Dominik Mueller - Domain Name Brokerage and Consulting http://www.dmueller.com/2007/05/23/domain-names-domains/domain-extension-typos/comment-page-1/#comment-2676 McAfee: What’s In A Name: The State of Typo-Squatting 2007 | Dominik Mueller - Domain Name Brokerage and Consulting Tue, 20 Nov 2007 22:34:05 +0000 http://www.highendwebnames.com/blog/2007/05/23/domain-extension-typos/#comment-2676 [...] because they suffer from the bad public perception caused by cybersquatters. On the other hand, large corporations are monetizing typos and trademark-infringing domains, too. Earlier this month, I posted about Verizon making money from typos, for [...] [...] because they suffer from the bad public perception caused by cybersquatters. On the other hand, large corporations are monetizing typos and trademark-infringing domains, too. Earlier this month, I posted about Verizon making money from typos, for [...]

]]> By: Verizon monetizes typo traffic | Dominik Mueller - Domain Name Brokerage and Consulting http://www.dmueller.com/2007/05/23/domain-names-domains/domain-extension-typos/comment-page-1/#comment-2634 Verizon monetizes typo traffic | Dominik Mueller - Domain Name Brokerage and Consulting Mon, 05 Nov 2007 19:26:15 +0000 http://www.highendwebnames.com/blog/2007/05/23/domain-extension-typos/#comment-2634 [...] is not much different to cybersquatters profiting from typo domains. Other companies, including Google, Microsoft, Dell, Gateway and Sony, have implemented similar services, too. I don’t understand why everybody is complaining [...] [...] is not much different to cybersquatters profiting from typo domains. Other companies, including Google, Microsoft, Dell, Gateway and Sony, have implemented similar services, too. I don’t understand why everybody is complaining [...]

]]> By: ICANN: New generic TLDs at Dominik Mueller - Domain Name Brokerage and Consulting http://www.dmueller.com/2007/05/23/domain-names-domains/domain-extension-typos/comment-page-1/#comment-2265 ICANN: New generic TLDs at Dominik Mueller - Domain Name Brokerage and Consulting Wed, 22 Aug 2007 10:38:41 +0000 http://www.highendwebnames.com/blog/2007/05/23/domain-extension-typos/#comment-2265 [...] be crucial to own for any company that wants to protect its trademarks on the Internet. As of now, domain extension typos are being wrongfully monetized by search engine giants Microsoft and Google. MSFT and GOOG are making millions from these domain name typos! Wouldn’t it be better to let [...] [...] be crucial to own for any company that wants to protect its trademarks on the Internet. As of now, domain extension typos are being wrongfully monetized by search engine giants Microsoft and Google. MSFT and GOOG are making millions from these domain name typos! Wouldn’t it be better to let [...]

]]> By: Frank fernandis http://www.dmueller.com/2007/05/23/domain-names-domains/domain-extension-typos/comment-page-1/#comment-2044 Frank fernandis Thu, 19 Jul 2007 05:52:34 +0000 http://www.highendwebnames.com/blog/2007/05/23/domain-extension-typos/#comment-2044 When you type those "shadow domain extensions" in your address bar, the browser will take that traffic away by redirecting it to paid search pages of their own. When you type those “shadow domain extensions” in your address bar, the browser will take that traffic away by redirecting it to paid search pages of their own.

]]> By: High End Web Names Blog » .CM domains no longer monetized by Hitfarm? http://www.dmueller.com/2007/05/23/domain-names-domains/domain-extension-typos/comment-page-1/#comment-1721 High End Web Names Blog » .CM domains no longer monetized by Hitfarm? Wed, 13 Jun 2007 07:43:23 +0000 http://www.highendwebnames.com/blog/2007/05/23/domain-extension-typos/#comment-1721 [...] It seems that the Government of Cameroon’s wildcard on .CM domains is no longer active. The .CM domains do not redirect to a Hitfarm parking page anymore. Instead, they do not resolve at all anymore, which means all the domain extension typo traffic gets monetized by Microsoft and Google now. [...] [...] It seems that the Government of Cameroon’s wildcard on .CM domains is no longer active. The .CM domains do not redirect to a Hitfarm parking page anymore. Instead, they do not resolve at all anymore, which means all the domain extension typo traffic gets monetized by Microsoft and Google now. [...]

]]> By: Sumbini http://www.dmueller.com/2007/05/23/domain-names-domains/domain-extension-typos/comment-page-1/#comment-1634 Sumbini Tue, 05 Jun 2007 05:30:45 +0000 http://www.highendwebnames.com/blog/2007/05/23/domain-extension-typos/#comment-1634 Excellent information that I was not aware of. I agree with your comments. Great research. Regards, Sumbini Excellent information that I was not aware of.

I agree with your comments.

Great research.

Regards,

Sumbini

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