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The Daily Domainer reports that Microsoft Russia purchased the domain name MSN.ru. The price has not been disclosed, but rumor has it that Microsoft might have paid as much as $1 million for it. The domain, which was originally registered by Roman Elkhadjiev in 2000, was put up for sale in June 2006. Mr. Elkhadjev had received a $350,000 offer before the domain was sold, but the deal did not go through at that time. The rumored $1,000,000 sale price is not far-fetched. In fact, other companies have also spent so much money on acquiring their company name ccTLDs (e.g. Google.cn and Google.com.cn were bought by Google for $1 million).

You see, domain sale prices are steadily going up and large corporations are entering the domain market to complete their portfolios by buying both brand names they failed to register and quality generic domains to support their brands.