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Monday’s Wall Street Journal reported that the Washington-based domain registrar Enom Inc. was bought by Demand Media Inc.

Demand Media is owned and led by MySpace.com founder Richard Rosenblatt. The company has raised $120M from investors and is now going to buy large traffic domain portfolios in order to monetize them. They have already bought about 150,000 domains, including premium domains like FlashGames.com which alone generates a yearly PPC revenue of about $150,000.

To provide the technology for offering upgraded content, Demand has also purchased eNom Inc., a large domain name registrar based in Bellevue, Wash.

Please find Enom’s press release below:

Leading Domain Name Registrar eNom, Inc. Purchased by Group Led by Former MySpace.com Chairman Richard Rosenblatt; Paul Stahura Named President and COO of Demand Media, Inc.

BELLEVUE, Wash.–(BUSINESS WIRE)–May 1, 2006–eNom, Inc. (www.enom.com), one of the world’s largest Internet domain name registrars, announced that it has been acquired by Demand Media, Inc., a new company headed by former MySpace.com chairman, and former CEO of Intermix Media, Richard Rosenblatt. Los Angeles-based Demand Media will broaden eNom’s offerings by developing proprietary content tools and technologies, as well as new online advertising opportunities for eNom’s clients.

With the acquisition, Paul Stahura, eNom founder and CEO, becomes president and chief operating officer of Demand Media. Terms of the private sale were not disclosed.

“For eNom’s valued network of resellers and retail customers, the acquisition represents no changes to existing relationships,” assured Stahura. “We will continue to offer domain name and related services under the eNom brand, which is one of the strongest in the domain-name business. eNom’s resellers can be confident that the company will continue to build and enhance its infrastructure, enabling eNom to offer an even more robust suite of services.”

“Media companies and advertising networks are now recognizing the central role a domain name plays in bringing users to Internet properties,” added Stahura. “The added capital from Demand Media will accelerate our commitment to grow our business as an ICANN-accredited domain name registrar and provider of high-quality value added services.”

Demand Media, Inc’s Chairman and CEO Richard Rosenblatt, described by the Wall Street Journal as a “serial Internet entrepreneur,” ran MySpace.com’s parent company, Intermix Media Inc., and negotiated its sale to News Corp. for more than $650 million last year. Richard was also the founding investor and vice-chairman of Great Domains, as well as Chairman and CEO of iMALL, Inc. In addition to eNom, Inc., Demand Media, Inc. also purchased San Francisco-based eHow Inc., which provides niche content for websites.

About eNom

eNom is an ICANN accredited company offering world-class Internet domain name services at competitive prices. In business since 1997, eNom specializes in domain name registration and related services, and is the #1 reseller registrar, according to Name Intelligence(R), with the largest and most active distribution network in the domain industry. eNom currently ranks as the third largest domain name registrar worldwide.